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Tag: biriyani

Premiumizing Everyday Experiences for India

November 1, 2023November 1, 2023

We saw the emergence of a lot of startups, particularly in the consumer sector, attacking the “mass-premium” segment.

Today on PrivateCircle Markets we see a bunch of startups positioning themselves as mass premium and  delivering a sense of exclusive, premium and differentiated offering  that appeals to the masses in their segment. 

Let us tease you on some mass-premium companies on PrivateCircle Markets. See if you can identify them.

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Categories: Growth / PrivateCircle Markets

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