On the one hand, we at PrivateCircle Markets enable investors to get a better understanding of companies that are coming their way. On the other, we also enable companies to get a better understanding of investors that they should be talking to before they decide to take a call. In a way we are on…
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As funding winter extends into another year, founders need to plan for potential challenges in their fundraising plan. Seasoned founders adopt some contingency planning regularly and it is worthwhile for every founder to do so. Startup founders should start with a clear understanding of how long they can stay in the fundraising mode, the importance…
Read moreThere are two logics in entrepreneurial decision making: Causal and Effectual. Let’s understand this in the context of fundraising. If decisions are made using causal logic, the founder makes a list of potential investors and starts sending cold pitches in hope of a kind reply. Whereas, effectual decision makers go about finding a mutual connect…
Read moreWe saw the emergence of a lot of startups, particularly in the consumer sector, attacking the “mass-premium” segment.
Today on PrivateCircle Markets we see a bunch of startups positioning themselves as mass premium and delivering a sense of exclusive, premium and differentiated offering that appeals to the masses in their segment.
Let us tease you on some mass-premium companies on PrivateCircle Markets. See if you can identify them.
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