Celebrity influence in India has evolved far beyond endorsements. Today, some of the country’s biggest stars are building businesses, shaping consumer preferences, and creating brands that stand on their own. From fashion and beauty to wellness and nutrition, celebrities are increasingly becoming entrepreneurs, leveraging their personal credibility to build scalable businesses.
Interestingly, this shift reflects a larger change in India’s consumer landscape. Modern consumers are not just buying products because a celebrity promotes them. Instead, they are choosing brands that deliver quality, authenticity, and a relatable story. As a result, celebrity-backed ventures are now competing alongside established consumer brands rather than simply serving as marketing extensions.
Here is a look at some of India’s leading unlisted celebrity-backed brands by FY2025 revenue.
| Legal Entity | Brand | Celebrity | FY2025 Revenue (₹ Lakhs) |
| Four Aces Fashion House Private Limited | Being Human Clothing | Salman Khan | 28,665 |
| Nykaa-KK Beauty Private Limited | Kay Beauty | Katrina Kaif | 13,239 |
| Elite Mindset Private Limited | SuperYou | Ranveer Singh | 8,455 |
| Kreative Beauty Private Limited | Hyphen | Kriti Sanon | 5,038 |
| Eternalia Media Private Limited | Ed-a-Mamma | Alia Bhatt | 2,751 |
| Extreme Brands LLP | HRX | Hrithik Roshan | 2,482 |
| DPKA Universal Consumer Ventures Private Limited | 82°E | Deepika Padukone | 1,516 |
| Tamannaah Gems And Jewelry Private Limited | Wite & Gold | Tamannaah Bhatia | 817 |
| Rowdywear Private Limited | Rwdy | Vijay Deverakonda | 194 |
| 24Carat Remedies Private Limited | Secret Alchemist | Samantha Ruth Prabhu | 179 |
Fashion Continues to Lead the Pack
Fashion remains one of the strongest categories for celebrity entrepreneurs. Established brands continue to demonstrate how a well-positioned identity can sustain long-term consumer demand.
Leading the list is Being Human Clothing, backed by Salman Khan, with FY2025 revenue of ₹286.65 crore. Over the years, the brand has built strong recognition through affordable fashion, wide retail availability, and a social impact narrative. Consequently, it continues to dominate the celebrity-backed brand landscape.
Meanwhile, HRX, founded by Hrithik Roshan, has successfully established itself in the fitness and athleisure segment. Although the reported revenue under the listed entity is relatively modest, HRX remains one of India’s most recognizable fitness-focused lifestyle brands.
Similarly, Rwdy, backed by Vijay Deverakonda, represents a younger generation of celebrity-led fashion brands that target Gen Z consumers with casual streetwear and a youth-focused branding approach.
Therefore, fashion continues to offer celebrities an attractive platform where personal identity naturally aligns with consumer purchasing decisions.
Beauty Has Become a Powerful Growth Engine
Beauty is arguably the fastest-growing category for celebrity entrepreneurs.
Among the strongest performers is Kay Beauty, co-created by Katrina Kaif, reporting ₹132.39 crore in FY2025 revenue. The brand has successfully positioned itself as an inclusive cosmetics label while benefiting from strong omnichannel distribution and consistent product launches.
Likewise, Hyphen, backed by Kriti Sanon, has emerged as one of the fastest-growing skincare brands in the country. With FY2025 revenue of ₹50.38 crore, the company has rapidly expanded its presence by focusing on science-backed skincare products that resonate with digitally savvy consumers.
Deepika Padukone’s 82°E also reflects the growing consumer preference for premium skincare. Rather than competing on celebrity appeal alone, the brand emphasizes formulations, wellness, and premium positioning, helping it carve out its own niche in India’s expanding skincare market.
At the same time, Secret Alchemist, founded by Samantha Ruth Prabhu, illustrates how celebrity founders are increasingly entering specialized wellness categories that focus on natural and holistic personal care.
As India’s beauty and personal care market continues to expand, celebrity-backed brands are finding significant opportunities to build long-term consumer businesses.
Beyond Products, Brands Are Selling Trust
One noticeable trend across these businesses is that consumers increasingly expect more than celebrity endorsements.
Initially, a celebrity may attract attention. However, long-term success depends on product quality, customer experience, pricing, and continuous innovation.
This explains why several brands have expanded well beyond their founders’ fan base. Instead of relying solely on marketing campaigns, they invest in product development, community building, and consistent brand positioning.
As a result, many celebrity-backed businesses are evolving into mainstream consumer brands with independent identities.
This shift also reflects increasing maturity within India’s startup ecosystem, where founders, investors, and consumers alike prioritize sustainable business models over short-term hype.
Celebrity Entrepreneurship Is Expanding Across Categories
Another interesting development is the diversification of sectors.
While fashion and beauty dominate today, celebrities are steadily entering adjacent consumer categories, including wellness, nutrition, jewelry, children’s products, and lifestyle.
For example:
- Ed-a-Mamma, founded by Alia Bhatt, focuses on sustainable children’s products.
- SuperYou, backed by Ranveer Singh, operates in the growing nutrition and protein foods segment.
- Wite & Gold, launched by Tamannaah Bhatia, reflects rising interest in branded jewelry.
- Secret Alchemist focuses on wellness-led beauty products.
This diversification suggests that celebrities are no longer limiting themselves to conventional licensing opportunities. Instead, they are increasingly participating in businesses that align with their personal interests, expertise, and long-term vision.
Consequently, investors and consumers are beginning to evaluate these ventures as genuine consumer startups rather than celebrity merchandise.
What Is Driving Their Success?
Several factors are contributing to the growth of celebrity-backed businesses in India.
First, digital commerce has significantly lowered barriers to launching direct-to-consumer brands.
Second, social media enables founders to build authentic relationships with millions of consumers without depending entirely on traditional advertising.
Furthermore, India’s growing middle class is increasingly willing to experiment with premium lifestyle brands, particularly when they are backed by trusted public personalities.
Equally important, many celebrity founders are now actively involved in product strategy, branding, and long-term business decisions instead of serving only as brand ambassadors.
This hands-on approach strengthens consumer confidence while helping businesses build stronger brand equity over time.
The Road Ahead
The next phase of celebrity entrepreneurship is likely to become even more competitive.
As new celebrity-founded brands continue entering the market, simply having a famous face will no longer guarantee success. Instead, companies will need to demonstrate consistent innovation, operational excellence, customer retention, and financial performance.
Nevertheless, the overall outlook remains highly encouraging.
India’s consumer economy continues to expand rapidly, digital adoption remains strong, and premium consumption is steadily increasing. These trends provide an attractive environment for celebrity entrepreneurs looking to build enduring consumer brands.
Rather than being side projects, many of these ventures are gradually becoming meaningful businesses capable of generating significant revenue while creating lasting brand value.
Conclusion
Celebrity entrepreneurship in India has clearly entered a new phase. Today’s successful celebrity-backed brands are combining influence with execution, creating businesses that resonate with consumers well beyond fan communities. As more public personalities transition from endorsing products to building companies, the ecosystem is expected to become larger, more competitive, and increasingly innovation-driven.
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Note: This is not an exhaustive list. It includes only unlisted companies and LLPs. Revenue figures are for FY2025 and are reported in ₹ Lakhs.