KisanKonnect Safe Food Private Limited is a farm-to-fork agritech company that sources fresh fruits and vegetables directly from 500+ farms. With a tech-enabled supply chain, it ensures safe, hygienic, and traceable food delivered to consumers’ doorsteps within 24 hours. They have offline stores Connecting 5K+ farmer families with 2.5L + happy families in Mumbai and Pune.
- Founded: 13th April 2020
- Headquarters: Mumbai, Maharashtra
- Founders: Kishor Ramchandra Nirmal, Sarangdhar Ramchandra Nirmal, later joined by Vivek Nirmal (Founder & CEO) and Nidhi Nirmal (Co-Founder)
- Mission: Sustainable farming + cutting-edge logistics = immunity-boosting, safe food.
Revenue & Expenses Breakdown (FY 2024)
Revenue Drivers: B2C farm-to-home fresh produce, B2B supply partnerships, safe food marketplace.
🌱 Key Competitors – Snapshot
The fresh produce supply chain space in India is buzzing with multiple players trying different models, from direct farm sourcing to cold storage to tech-enabled logistics. Here are some of KisanKonnect’s notable peers:
| Trade Name | Revenue (₹ Cr) | Focus Area |
| Origo | 459.06 | Warehousing, collateral management, logistics & supply chain |
| Crofarm | 164.65 | AgriTech + B2B fresh produce distribution |
| Deep Rooted | 36.81 | Controlled farming + branded fresh produce |
| Armes Maini | 32.53 | Agri logistics & transport infrastructure |
| Allana | 4.55 | Cold chain, agri processing, exports |
| Celofe | 3.53 | Cold storage + fresh produce |
🔎 Key Insights
- Revenue Leaders → Origo (₹459 Cr) is the largest by far, followed by Crofarm (₹165 Cr). Both lean heavily on scale via infra/logistics or B2B distribution.
- Consumer Branding Zone → Deep Rooted (₹36.8 Cr) is the only consumer-facing peer, closest in DNA to KisanKonnect.
- Infra Specialists → Armes Maini (₹32.5 Cr), Allana (₹4.6 Cr), and Celofe (₹3.5 Cr) remain niche players in logistics and cold storage.
- White Space → Few players have doubled down on consumer trust + traceability. This gives KisanKonnect a unique opportunity to brand itself as the “safe food” leader while scaling revenues.
🌱 Why KisanKonnect?
- Straight from the Farm
- Produce is sourced directly from farmers, ensuring freshness and reducing the layers of middlemen.
- This shortens the supply chain, meaning consumers get fruits and vegetables that are closer to harvest time.
- Produce is sourced directly from farmers, ensuring freshness and reducing the layers of middlemen.
- Largest Assortment of Fruits and Vegetables
- KisanKonnect offers one of the widest ranges of fruits and vegetables under a single platform.
- This variety makes it a one-stop shop for customers who want convenience without compromising on quality.
- KisanKonnect offers one of the widest ranges of fruits and vegetables under a single platform.
- Soil Testing to Ensure Good Soil Health
- Regular soil testing practices are carried out with farmers to ensure crops grow in nutrient-rich, safe conditions.
- This ensures not only better yield but also healthier produce for consumers.
- Regular soil testing practices are carried out with farmers to ensure crops grow in nutrient-rich, safe conditions.
- Trace Your Orders to Their Farm
- Every order is traceable back to its source farm, providing transparency to customers.
- This builds trust by allowing buyers to know exactly where their food is coming from.
- Every order is traceable back to its source farm, providing transparency to customers.
- Safe and Hygienic with Quality Checks
- Each product undergoes strict quality checks to maintain hygiene and safety standards.
- This ensures that only A-grade, fresh, and contamination-free produce reaches the customer.
- Each product undergoes strict quality checks to maintain hygiene and safety standards.
🌱KisanKonnect Valuation Ladder
| Deal Date | Round Name | Investors/Buyers | Deal Size (₹ Cr) | Valuation (₹ Cr) |
| 29 Sep 2025 | Pre Series B | Bajaj Finserv Ventures Limited, Ajay Kumar Aggarwal, Hariom Family Trust, Bodhivriksha Advisors LLP, Mistry Ventures & Others | 67.21 | 723.58 |
| 18 Jan 2025 | Series A | Mistry Ventures, Viswang Yashwant Desai, Paulomi Vishwang Desai & Others | 17.79 | 567.88 |
| 30 Aug 2024 | Pre Series A (Debenture) | Bennett Coleman and Company Limited | 2.60 | 550.09 |
| 16 July 2024 | Pre Series A | Dhanuka Agritech Limited, Green Frontier Capital, S Four Capital, Kia Ora Ventures, Venture Catalysts & Others | 38.67 | 418.16 |
| 31 July 2023 | Seed* | Sumit Vardhan Jalan, Galiakotwala Engineering Company Private Limited, Rakesh Agrawal & Others | 6.75 | 263.47 |
| 10 Mar 2022 | Rights | Kishor Ramchandra Nirmal, Sarangdhar Ramchandra Nirmal | 5.05 | 5.05 |
🚀 Key Insights
- Steep Early-Stage Multiples: From ₹5 Cr (2022) to ₹263 Cr (2023), the company rode the wave of consumer demand for traceable, safe food.
- Institutionalisation Phase: 2023–24 saw strategic agribusiness players and venture catalysts backing them, strengthening credibility.
- Structured vs. Equity Funding: The Aug 2024 debenture round shows flexibility in financing, perhaps to limit equity dilution.
- Valuation Consolidation: The Series A (₹568 Cr) was nearly flat vs. Pre-Series A Debenture (₹550 Cr), suggesting a period of operational alignment before the Pre-Series B leap.
- Signal of Market Readiness: Bajaj Finserv’s participation in 2025 signals readiness for larger institutional-scale funding and potentially a path toward unicorn discussions in the medium term.
Conclusion
As consumers increasingly demand transparency, traceability, and trust, safe food is no longer a niche but the next big consumer priority. KisanKonnect, with its farmer-first model, tech-enabled supply chain, and strong funding tailwinds, is well-placed to lead this movement.
Moreover, by bridging farmer incomes with urban health-conscious demand, the company is creating a win–win ecosystem that goes beyond just commerce, it’s building trust at scale. With rising consumer awareness and institutional backing, KisanKonnect could well become the flagbearer of India’s safe food revolution.
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