When we think of women’s health in India, fertility often dominates the conversation, and for a long time, that’s been understandable. But the emerging wave of FemTech 2.0 is radically expanding the narrative. Today’s women-led (or women-focused) startups aren’t just solving reproductive issues; they’re addressing the full spectrum of women’s wellness, from sustainable period care and intimate hygiene to hormonal health, menopause, and self-care.
This isn’t just biotechnology or clinics; it’s thoughtful consumer wellness, rooted in empathy, innovation, and scale. The data below highlights some of the leading players driving this transformation in India, not only generating strong revenues but, more importantly, reshaping how women experience and manage their health across life stages.
Leading Companies in India’s FemTech 2.0 Revolution
Here is a closer look at some of the top companies, based on the data you shared:
Merhaki Foods and Nutrition Private Limited (andMe)
- City: Bengaluru
- Founding Date: 27 Sep 2017
- FY 2024 Revenue: ₹ 3345.37 Cr
- Latest Valuation: ₹ 249.52 Cr (As of 22 Mar 2024)
- About the company: Merhaki Foods & Nutrition runs the brand andMe, a D2C platform focused on women’s wellness. Through andMe, they offer a wide range of products, from menstrual care to intimate hygiene, all in a mission to deliver women-focused nutrition and care that goes beyond conventional health solutions.
Sirona Hygiene Private Limited (Sirona)
- City: Gurugram
- Founding Date: 25 Jun 2015
- FY 2023 Revenue: ₹ 75.80 Cr
- Latest Valuation: ₹ 132.24 Cr (As of 11 Feb 2022)
- About the company: Sirona is a leading feminine hygiene FMCG company in India, addressing a full lifecycle of women’s health, from puberty to menopause. Their portfolio includes menstrual products, intimate washes, reusable razors, and other innovations designed to tackle unspoken or underserved feminine health challenges.
Gynoveda Femtech Private Limited (Gynoveda)
- City: Mumbai
- Founding Date: 05 Jul 2019
- FY 2024 Revenue: ₹ 67.16 Cr
- Latest Valuation: ₹ 231.83 Cr (As of 03 Mar 2023)
- About the company: Gynoveda is an Ayurveda-first FemTech brand, co-founded by Rachana & Vishal Gupta, along with gynaecologist Dr. Aarati Patil. Their mission is to democratize self-care solutions for gynaecological and lifestyle-related disorders, such as PCOS, irregular periods, vaginal health, through trusted ayurvedic formulations.
Redcliffe Hygiene Private Limited (Pee Safe)
- City: Gurugram
- Founding Date: 05 Apr 2017
- FY 2024 Revenue: ₹ 57.26 Cr
- Latest Valuation: ₹ 200.71 Cr (As of 31 Oct 2023)
- About the Company: Redcliffe Hygiene’s consumer brand Pee Safe offers a broad portfolio in personal hygiene, from toilet sanitizers and intimate washes to menstrual products (pads, cups, tampons). Their aim: make intimate hygiene accessible, safe, and taboo-free.
Lagom Labs Private Limited (nua)
- City: Mumbai
- Founding Date: 19 Dec 2016
- FY 2024 Revenue: ₹ 48.02 Cr
- Latest Valuation: ₹ 165.42 Cr (As of 26 Oct 2023)
- About the company: Operating under the brand nua, Lagom Labs is focused on organic and sustainable feminine care. Their offerings include organic sanitary pads, self-heating cramp patches, acne patches, and more, delivered via a subscription model.
Urban Essentials India Private Limited (Plush)
- City: Chennai
- Founding Date: 25 May 2018
- FY 2024 Revenue: ₹ 29.25 Cr
- Latest Valuation: ₹ 81.35 Cr (As of 28 Feb 2024)
- About the Company: Plush is a women’s personal care and wellness D2C brand, offering period care (pads, liners), intimate wipes, self-care hampers, hair removal, and skincare. Co-founded by Prince Kapoor and Ketan Munoth, Plush emphasizes comfort, sustainability (e.g., cotton-based pads), and emotional resonance with consumers.
Stayzy Hygiene Private Limited (Stayzyhygiene)
- City: Palghar
- Founding Date: 26 November 2018
- FY 2024 Revenue: ₹ 12.34 Cr
- Latest Valuation: NA
- About the Company: Stayzy Hygiene, started by two women entrepreneurs (Sejal & Swati), manufactures menstrual care products, sanitary pads, ultra-thin pads, anion napkins, and emphasizes economic accessibility.
Millennial Healthtech Private Limited (Proactive For Her)
- City: Bengaluru
- Founding Date: 13 Aug 2020
- FY 2024 Revenue: ₹ 10.83 Cr
- Latest Valuation: ₹ 113.19 Cr (As of 22 Jan 2022)
- About the Company: Proactive For Her is a women’s healthtech platform offering a full-stack care model: online consultations, in-clinic services (flagship clinic in Bengaluru), diagnostics (lab tests, scans), and preventive care (like HPV vaccination). Founded by Achitha Jacob, the company strives to offer non-judgemental, evidence-based care across life stages, from menarche to menopause.
Niramai Health Analytix Private Limited (Niramai)
- City: Bengaluru
- Founding Date: 14 Jul 2016
- FY 2024 Revenue: ₹ 9.85 Cr
- Latest Valuation: ₹ 175.52 Cr (As of 21 Oct 2023)
- About the Company: Niramai is a deep-tech health-tech company that has developed Thermalytix™, an AI-powered, radiation-free, non-contact breast cancer screening tool based on thermal imaging. Founded by Dr. Geetha Manjunath and Nidhi Mathur, the company focuses on early detection in a scalable, affordable way.
Healthfab Private Limited (Healthfab)
- City: Bengaluru
- Founding Date: 17 Sep 2019
- FY 2024 Revenue: ₹ 8.40 Cr
- Latest Valuation: ₹ 15.47 Cr (As of 09 Mar 2022)
- About the company: Healthfab is pioneering reusable menstrual solutions through its flagship product, the “GoPadFree” period panty. Built for comfort, sustainability, and performance, their period underwear absorbs significantly more than traditional pads, and they’ve even been granted a patent for their absorbable undergarment design.
Why This Matters
These companies represent more than just new consumer brands, they reflect a paradigm shift. Unlike earlier generations of women’s health startups that centered around fertility or one-off products, these FemTech 2.0 players are building holistic ecosystems: combining education, technology, community, and sustainable physical products.
- Inclusivity: By covering everything from menstrual health to menopause, they serve broad age ranges and life stages.
- Accessibility: D2C models, subscription services, and online outreach help bridge gaps in awareness and distribution.
- Sustainability: Brands like Healthfab and nua are pushing eco-friendly care, reducing waste from traditional period products.
- Regulation + Trust: By using ayurvedic frameworks (Gynoveda) or patented tech (Healthfab), they’re building credibility.
The Road Ahead
While some of these startups have already achieved strong revenues, others are still scaling up. Their next challenge will likely be twofold: deepening reach (especially into smaller cities) and building clinical or product trust, especially for more complex health solutions.
Women’s wellness is evolving fast, and these brands are shaping the future. Follow PrivateCircle for sharper, data-driven insights.