India’s B2B SaaS sector is no longer an underdog. It’s becoming a global standard. What began as a trickle of outsourcing-led product companies has now evolved into a full-blown ecosystem of SaaS innovators, building for India and selling to the world. Over the last decade, India has nurtured a new generation of software entrepreneurs who…
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The Context: India Is Getting Older, Fast By 2030, India will have over 200 million citizens aged 60+, that’s more than the entire population of Russia. And yet, most of our startup ecosystem still caters to the youth, Gen Z careers, millennial wellness, and D2C convenience. But a silent demographic shift is underway. With nuclear…
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In India’s startup ecosystem, 2024–25 was a year of financial recalibration. With venture capital flows slowing and equity valuations facing a reset, many founders found themselves at a crossroads: scale back, raise equity at lower valuations, or find a smarter alternative. A growing number chose the third path. Instead of tapping VCs, these startups turned…
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India’s private funding ecosystem continues to pulse with momentum. Between July 04 and July 10, 2025, Indian startups raised a total of ₹769 Cr across 22 disclosed deals. While the number of deals was moderate, the top 5 alone contributed over 80% of the capital raised, driven by fintech, healthtech, SaaS, and embedded finance. Here’s…
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After transforming how India sleeps, Wakefit is ready for a new milestone, its ₹468 Cr IPO. From selling mattresses online to building a full-blown D2C lifestyle brand, Wakefit’s journey has been anything but sleepy. Now, it wants to scale stores, deepen distribution, and challenge the legacy furniture giants, with public capital backing it up. So…
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The startup ecosystem shaped by former Ixigo employees has fostered the emergence of several notable companies, collectively known as the “Ixigo Mafia.” This report provides a comprehensive analysis of these startups, covering their valuations, industry distribution, workforce contributions, investment patterns, and strategic developments. Highlights of the Ixigo Mafia 2024 Blog Outline | Data and Insights…
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CRED, founded in 2018 by Kunal Shah, is an Indian fintech company based in Bengaluru. It operates as a members only platform that rewards individuals for timely credit card bill payments, offering exclusive perks and privileges to its users. The term CRED Mafia refers to the network of startups (16+) founded by former CRED employees….
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The year 2024 ended with some exciting developments in India’s startup world. December 2024 showcased the resilience and strategic growth of the ecosystem, setting a strong tone for 2025. Let’s break it down: Blog Outline | Data and Insights by PrivateCircle Research Job Creation & Economic Impact Mumbai led the way in December, raising ₹3,072…
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PrivateCircle Research offers an in-depth look at India’s private market in 2024-a year defined by strategic investments, record-breaking deals, and a maturing startup ecosystem. Here are the key highlights: Startup Funding Soars to ₹1,00,154 Cr In 2024, Indian startups raised an impressive ₹1,00,154 crore, even as the total deal count dipped to 1,321. This reflects…
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The Indian startup ecosystem continues to show diverse patterns in its funding landscape. November 2024 witnessed notable changes, with city-wise funding figures revealing important shifts in regional funding dynamics. While Tier 1 cities continue to dominate, there was a significant decrease in funding amounts in both Tier 1 and Tier 2 & 3 cities compared…
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