Introduction India’s wealth and investing landscape have undergone a dramatic transformation over the past decade. What began with discount broking platforms like Zerodha has now expanded into a comprehensive WealthTech ecosystem, encompassing stockbroking, mutual funds, US equities, thematic portfolios, cryptocurrency, and digital advisory services. FY 2024 highlights how these startups are not only growing in…
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Unico Housing Finance: Driving Affordable Housing Credit at Scale
Industry Landscape & Positioning Unico Housing Finance operates within India’s housing finance sector, a regulated industry under the Reserve Bank of India (RBI). The sector is expanding rapidly, driven by urbanisation, affordable housing demand, and supportive government schemes like Pradhan Mantri Awas Yojana (PMAY). Unico positions itself as a specialist in affordable housing and property-backed…
Read moreBig Bang Boom Solutions: Made-in-India Defense Tech
Introduction India’s defense sector is undergoing a major transformation. With Atmanirbhar Bharat driving indigenous innovation and reducing import reliance, startups are now front and center in building advanced military technology. Big Bang Boom Solutions (BBBS), a Chennai-based deep-tech defense company, has emerged as a frontrunner with its cutting-edge work in autopilot systems, drone electronics, and…
Read moreSuperOps.ai: Redefining MSP Software from Chennai to the World
Company Snapshot SuperOps Technologies Private Limited, better known as SuperOps.ai, is a Chennai-headquartered SaaS platform built for Managed Service Providers (MSPs) and IT teams. Founded in 2019 by Arvind Parthiban (ex-Zarget, acquired by Freshworks) and Jayakumar Karumbasalam, SuperOps is on a mission to replace the clutter of legacy tools with one unified, AI-first platform. Its…
Read moreCult.fit (Cure.fit) vs HealthifyMe: Fitness and Wellness in India
Introduction India’s fitness and wellness industry is experiencing unprecedented growth, fueled by rising health consciousness, post-pandemic lifestyle shifts, and the influence of digital technologies. As disposable incomes grow and urban consumers prioritise preventive health, the sector has expanded beyond gyms and diet plans to become a holistic lifestyle choice. The Indian fitness and wellness market…
Read moreIndia’s Top 20 B2B SaaS Startups Under ₹100 Cr in Revenue
India’s B2B SaaS sector is no longer an underdog. It’s becoming a global standard. What began as a trickle of outsourcing-led product companies has now evolved into a full-blown ecosystem of SaaS innovators, building for India and selling to the world. Over the last decade, India has nurtured a new generation of software entrepreneurs who…
Read moreIndia’s ElderTech Market: 15 Startups Building for 60+ and Overlooked
The Context: India Is Getting Older, Fast By 2030, India will have over 200 million citizens aged 60+, that’s more than the entire population of Russia. And yet, most of our startup ecosystem still caters to the youth, Gen Z careers, millennial wellness, and D2C convenience. But a silent demographic shift is underway. With nuclear…
Read moreBig Loans, Bigger Ambitions: India’s 10 Debt-Funded Startups
In India’s startup ecosystem, 2024–25 was a year of financial recalibration. With venture capital flows slowing and equity valuations facing a reset, many founders found themselves at a crossroads: scale back, raise equity at lower valuations, or find a smarter alternative. A growing number chose the third path. Instead of tapping VCs, these startups turned…
Read moreWeekly Deals Tracker: Indian Startups Raise ₹769 Cr Across 22 Deals (Jul 04–July 10, 2025)
India’s private funding ecosystem continues to pulse with momentum. Between July 04 and July 10, 2025, Indian startups raised a total of ₹769 Cr across 22 disclosed deals. While the number of deals was moderate, the top 5 alone contributed over 80% of the capital raised, driven by fintech, healthtech, SaaS, and embedded finance. Here’s…
Read moreFrom Mattresses to Market Dominance: Wakefit’s ₹468 Cr IPO Wake-Up Call
After transforming how India sleeps, Wakefit is ready for a new milestone, its ₹468 Cr IPO. From selling mattresses online to building a full-blown D2C lifestyle brand, Wakefit’s journey has been anything but sleepy. Now, it wants to scale stores, deepen distribution, and challenge the legacy furniture giants, with public capital backing it up. So…
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