Introduction
The Indian men’s grooming industry has transformed from a niche segment into a global phenomenon. What started with beard oils and razors has now evolved into a holistic wellness movement that spans skincare, haircare, nutrition, and lifestyle products.
A new generation of Indian brands is redefining masculinity, combining technology, design, and indigenous innovation to create products that rival global counterparts.
Driven by digital-first strategies, influencer marketing, and an increasingly self-aware consumer base, these brands are not only reshaping India’s grooming culture but also setting new standards abroad.
Market Overview
India’s men’s grooming landscape is evolving rapidly as personal care becomes an essential part of modern identity. The market is witnessing a shift from functional grooming to wellness-oriented self-expression.
Digital-native consumers, social media influence, and changing perceptions around masculinity are driving growth. At the same time, homegrown brands are positioning themselves as global lifestyle players, blending authenticity, technology, and modern design.
Leading Players (FY24 based on Revenue)
| Company Name | Brand / Trade Name | Revenue (₹ Cr) | Headquarters |
| Hamilton Sciences Private Limited | Hamilton Sciences | 612 | New Delhi |
| Mosaic Wellness Private Limited | Man Matters | 342 | Mumbai |
| Laser Shaving (India) Private Limited | Laser Shaving | 303 | Hyderabad |
| Visage Lines Personal Care Private Limited | Bombay Shaving Company | 233 | Gurugram |
| Helios Lifestyle Limited | The Man Company | 185 | Gurugram |
| Zed Lifestyle Private Limited | Beardo | 173 | Ahmedabad |
| Happily Unmarried Marketing Private Limited | Ustraa | 94 | New Delhi |
| Wahl India Grooming Products Private Limited | WAHL | 51 | Mumbai |
| Letsshave Private Limited | LetsShave | 17 | Chandigarh |
| Triology Solutions Private Limited | Muuchstac | 13 | Mumbai |
Insights: India’s Grooming Powerhouses
- 💼 Top Performers: Hamilton Sciences leads the industry with ₹612 Cr in revenue, showcasing strong R&D and retail presence.
- 🚀 Health + Grooming Convergence: Man Matters and Bombay Shaving Company blend dermatology, wellness, and digital engagement — redefining men’s self-care.
- 🧠 Brand-First Strategy: Companies like The Man Company and Ustraa leverage storytelling and influencer-driven branding to connect emotionally with consumers.
- 🌱 Emerging Innovators: LetsShave and Muuchstac are catering to niche audiences with affordable, eco-friendly, and D2C-driven products.
Global Expansion: India’s Style Goes International
Indian men’s grooming brands are increasingly targeting international consumers through:
- 🌍 E-commerce Presence: Brands like Beardo and The Man Company now retail across the UAE, Southeast Asia, and select Western markets via Amazon Global and Nykaa Global.
- 🤝 Collaborations: Strategic tie-ups with international salons, barbershops, and retail distributors are helping brands build global visibility.
- ✈️ Diaspora Appeal: A strong Indian diaspora in Europe, North America, and the Middle East offers a ready consumer base familiar with Indian grooming culture.
- 🧴 Product Localisation: Adapting formulations to international standards (vegan, cruelty-free, paraben-free) enhances global credibility.
Conclusion
India’s men’s grooming evolution is redefining how modern men perceive confidence and self-care. What began with basic shaving essentials has grown into a vibrant ecosystem of brands that blend science, style, and wellness.
Leaders like Man Matters, Bombay Shaving Company, and Beardo are setting new benchmarks in innovation and brand storytelling, while Ustraa, The Man Company, and newer entrants like LetsShave are expanding the market through authenticity and digital reach.
As these brands go global, they’re not just selling products; they’re exporting a modern Indian identity that stands for quality, confidence, and conscious living.
Together, they’re shaping a new global narrative where Indian grooming equals innovation, individuality, and international appeal.
From grooming startups to global icons, discover, track, and analyze India’s fastest-growing companies with PrivateCircle.