Couch Commerce operates under the brand Fang Oral Care, delivering premium, toxin-free dental hygiene solutions, including:
- Electric toothbrushes
- Probiotic mouthwash
- Water flossers
- Sustainable floss solutions
- Teeth Whitening System
- Toothpaste with Pure Herbal Extracts
- Refills
With a product portfolio rooted in clinical research, sustainability, and consumer-centric design, the company has, year after year, demonstrated extraordinary resilience and exceptional momentum. Founded in 2015, the company has crossed over 10 years of operations, and as of 2025, remains active, compliant, and steadily scaling.
Moreover, as we advance into a market increasingly defined by wellness-conscious consumers, Fang Oral Care is strategically positioned to capture disproportionate value.
Revenue Trend Analysis (2022–2025)
Although still early in its scale-up journey, the company’s revenue momentum has been nothing short of remarkable.
Interpretation
- FY23 marked the commercial ignition, recording the first meaningful revenue milestone.
- FY24 demonstrated early validation with a near-doubling of revenue.
- FY25 delivered explosive scale, with more than 4x growth, signaling exceptional market adoption.
- Consequently, the 2-year CAGR stands at 181.51%, a level typically witnessed only among breakout consumer brands.
This clearly demonstrates that the brand is experiencing high-velocity demand expansion, fueled by product differentiation and strategic capital infusion.
Deal Flow & Capital Raising
| Deal Date | Investor | Deal Size (₹ Cr) | Stake Acquired | Post-Money Valuation (₹ Cr) | Round Type |
| 05 Dec 2025 | Founders (Ankit Agarwal, Ashutosh Subhash Jaiswal, Jitendra Arora) | 1.5 | 5% | 30.0 | Rights |
| 12 Dec 2025 | Honasa Consumer Limited | 10.0 | 25% | 40.0 | Funding |
What These Deals Indicate
- A total infusion of ₹11.5 Cr strengthens marketing, inventory, talent, and new product expansion.
- The combination of founder confidence + Honasa’s expertise positions the brand for accelerated scale.
Strategic Positioning & Competitive Advantage
Couch Commerce competes in a fast-growing ecosystem of D2C, FMCG, and oral-care brands. Its compelling strengths include:
Scientifically Formulated Products
Every product is developed in consultation with dental experts, giving the brand technical credibility beyond typical D2C players.
Sustainability-Driven Differentiation
- Recycle-and-return program
- Reduced-plastic products
- Long-life electric brush systems
Such elements strongly resonate with eco-conscious Gen Z and Millennials.
Strong Founder-Led Execution
All three founders, Jitendra Arora, Ankit Agarwal, and Ashutosh Jaiswal, actively contribute across product, operations, and brand strategy.
Validation by Market Leaders
Honasa’s investment plays a critical role similar to what Unilever Ventures or L’Oréal Tech investments have done for emerging cosmetic brands. It marks strategic endorsement.
Industry Landscape & Tailwinds
Powerful macro trends further amplify Fang’s future potential:
- Oral-care market CAGR > 10% in India
- Rising demand for natural & toxin-free products
- Rapid shift to electric oral devices
- Growth of D2C-first discovery channels
- Expanding wellness economy
These factors collectively create a fertile environment for Fang’s multi-year growth trajectory.
Awards, Certifications & Recognitions
Sustainability Certifications
The company’s recycling and eco-return initiatives reflect:
- Recyclability protocols aligned with Indian environmental standards
- Sustainability commitment recognized by niche eco-retailer partnerships
- Use of fully sustainable and recyclable tubes & caps certified by APR, USA.
CSR Affiliation: Tata Memorial Cancer Center
Couch Commerce contributes part of its revenue to cancer research; this unique association highlights strong brand ethos and responsible business practices.
Quality Assurance
The brand claims:
- Clinically-tested formulations
- Dentist-approved product ranges
These make them crucial quality markers in the oral-care category.
Conclusion
In summary, Couch Commerce is exceptionally well-positioned for sustained hypergrowth. With strong financial acceleration, disciplined capital utilization, and strategic alignment with one of India’s most successful FMCG companies, its future appears not only promising but profoundly transformative.
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