In a world where credit cards and reward programs are omnipresent yet confusing, SaveSage Club has emerged as a smart solution that helps users unlock hidden value from their everyday spending. What began as an idea to simplify credit card rewards is quickly transforming into a category-leading fintech platform, and its Shark Tank India Season 5 moment only amplified that trajectory.
1. What Is SaveSage Club? 🚀
SaveSage Club is an AI-powered credit card reward and loyalty optimization platform designed for anyone who wants smarter spending and better savings. The app helps users:
- Manage multiple credit cards in one place
- Track and optimise reward points across airlines, hotels, and partner loyalty programs
- Get personalised card recommendations based on spending behaviour
- Redeem points effectively to maximise value
- Access expert consultations for deeper savings strategies
Collectively, the platform has helped users convert everyday spends into meaningful benefits like free flights, hotel nights, and lifestyle upgrades, all through smarter reward management.
2. Building SaveSage: Founders & Early Days
SaveSage was incorporated in October 2023 and is headquartered in Gurgaon, Haryana. The company is founded and led by Ashish Lath, who serves as Founder & CEO, along with Aakruti Lalit Sureka as Co-Founder.
Founding Snapshot
| Particulars | Details |
| Legal Name | Savesage Solutions Private Limited |
| Brand Name | SaveSage Club |
| Incorporation Date | 20 October 2023 |
| Headquarters | Gurgaon, Haryana |
| Founders | Ashish Lath, Aakruti Lalit Sureka |
3. The Numbers Speak Volumes 📊
SaveSage’s metrics reflect both rapid adoption and meaningful engagement:
- 3.5 lakh+ users actively maximising reward points
- ₹170+ crore saved through optimised rewards
- 4.8/5 average rating across app platforms
- Built using real-time insights from 1 lakh+ spending data points
- Users have increased total reward earnings from ~2% to ~14% of spend in 2025 on average
These figures show that not only are users signing up, they’re also actually benefitting financially from the platform’s features.
4. From Founder’s Insight to Real-World Results
SaveSage was founded by Ashish Lath, who personally experienced the power of smart reward optimisation. In the Shark Tank India Season 5 pitch, Ashish shared impressive personal examples:
- ✈️ 430+ flights booked without paying cash
- 🏨 100+ nights in hotels redeemed with reward value
- 💍 ₹15-lakh worth of jewellery obtained through points
- 📈 Overall rewards value returned estimated at ~23% of expenses
These real-world examples weren’t just showpieces; they were proof of concept that convinced even the skeptical sharks on national TV.
5. Early Traction, Heavy Build-Up Mode (FY25)
SaveSage entered its first meaningful revenue phase in FY25, signalling early monetisation while continuing to invest aggressively in product development and user acquisition. As expected for a young fintech platform, profitability remains a secondary priority at this stage.
The FY25 numbers reflect a company in scale-building mode, where operating losses are driven by technology investments, customer acquisition, and platform expansion rather than structural inefficiencies.
6. Valuing the Vision Over Present Scale
SaveSage’s valuation reflects strong investor belief in the long-term opportunity within reward-tech and consumer fintech, even as the company remains in an early revenue stage.
Valuation & Net Worth Snapshot
| Metric | Value |
| Last Valuation | ₹44.4 Cr |
| Valuation as on | Jan2026 |
| Net Worth (FY25) | ₹1.24 Cr |
| Total Assets (FY25) | ₹1.32 Cr |
The FY26 valuation underscores expectations of future monetization, platform scalability, and user-led growth, rather than current financial size, a common pattern among early-stage consumer fintech platforms.
7. From Term Sheets to the Tank: SaveSage’s Funding Journey
SaveSage’s fundraising story blends early institutional backing with high-visibility validation from Shark Tank India Season 5. The company has raised capital across seed, pre-seed, rights issuance, and a televised Shark Tank deal, reflecting growing investor confidence in its reward-tech thesis.
The Shark Tank deal not only added capital but also brought strategic operator-investors onto the cap table, strengthening SaveSage’s brand credibility, distribution leverage, and long-term scaling prospects.
8. Why SaveSage Matters 🎯
Today’s consumers are flush with financial products, credit cards, loyalty programs, airline rewards, hotel points, cashback offers, and more. But too much choice often means lost value. SaveSage solves that by:
- Simplifying the way reward points are tracked and redeemed
- Turning complex reward structures into actionable strategies
- Helping users turn routine expenses into real savings
With millions of credit cards active in India and reward points worth crores expiring unused each year, startups like SaveSage are stepping in to bridge the gap between potential value and actual user benefit.
9. Conclusion: Early-Stage, High-Intent Fintech
SaveSage Club is still small in revenue but clear in intent. Its focus on reward optimisation places it in a niche that is underserved yet highly relevant in India’s growing premium credit card ecosystem. The Shark Tank exposure, early investor backing, and clean business model give it a solid foundation.
The real test ahead lies in user habit formation and monetisation depth. If SaveSage can convert passive credit card users into active reward optimisers, it has the potential to evolve into a sticky consumer fintech platform rather than a one-time utility.
Want to go beyond the pitch? Track SaveSage Club’s financials, filings, and growth on PrivateCircle