India’s streetwear revolution has moved far beyond niche fashion circles. What began as a subculture inspired by hip-hop, sneaker communities, and indie creators has now become a mainstream movement. Today’s youth want drops instead of traditional collections, identity-led designs instead of generic fashion, and brands that speak their culture, not just sell clothing.
This shift has fuelled the rise of D2C streetwear brands in India, each combining design, pop culture, community-building, and rapid digital growth. From high-scale disruptors like The Souled Store and Snitch to creative labels such as Almost Gods, and NorBlackNorWhite, India’s homegrown streetwear ecosystem is expanding faster than ever.
Below is an SEO-friendly, data-backed overview of the leading D2C streetwear brands shaping the future of Indian fashion, along with their FY2024 revenue and brand stories.
1. The Souled Store Private Limited (The Souled Store)
- City: Mumbai
- Founded: 2014
- FY 2024 Revenue: ₹365.35 Cr
- About the Company:
The Souled Store is India’s largest pop-culture-inspired apparel brand. Built on licensed merchandise and strong community engagement, it partners with global franchises such as Marvel, DC, Disney, and major IPL teams. Its expansion into offline stores, activewear, plus-size fashion, and sustainable clothing has strengthened its leadership in the Indian D2C fashion space. The brand’s success is driven by repeat customers, high-frequency drops, and creator-led marketing that resonates deeply with Gen Z and millennials.
2. Snitch Apparels Private Limited (Snitch)
- City: Bengaluru
- Founded: 2022
- FY 2024 Revenue: ₹242.96 Cr
- About the Company:
Snitch is one of India’s fastest-scaling men’s streetwear and fast-fashion brands. Known for bold aesthetics, trend-driven drops, and an aggressive digital presence, Snitch has built a loyal following among young male shoppers. With rapid design cycles, strong influencer partnerships, and value-focused pricing, Snitch has become a breakout D2C success story. Its omnichannel push and community-led branding continue to drive exponential growth.
3. Bewakoof Brands Private Limited (Bewakoof)
- City: Mumbai
- Founded: 2011
- FY 2024 Revenue: ₹162.16 Cr
- About the Company:
Bewakoof is one of India’s earliest D2C youth apparel brands, famous for its relatable humour, quirky graphics, and pop-culture themes. Over the years, it has expanded into loungewear, athleisure, accessories, and sustainable essentials. With a massive digital footprint and high-order frequency, Bewakoof continues to stay relevant among students and young working professionals, proving its strength as a mass-market streetwear favourite.
4. Super Kicks India Private Limited (Super Kicks)
- City: Mumbai
- Founded: 2017
- FY 2024 Revenue: ₹ 65.8 Cr
- About the Company:
Super Kicks is one of India’s most influential sneaker and streetwear platforms, playing a central role in building the country’s sneaker culture. Known for curating global footwear and streetwear brands such as Nike, Adidas Originals, Converse, and Vans, Super Kicks operates at the intersection of retail, culture, and community. Beyond commerce, the brand drives culture through sneaker drops, pop-ups, artist collaborations, and community events, positioning itself as a cornerstone of India’s modern streetwear ecosystem.
5. Laj Lifestyle Private Limited (Six5Six)
- City: New Delhi
- Founded: 2015
- FY 2024 Revenue: ₹10.57 Cr
- About the Company:
Six5Six combines streetwear and sportswear to create minimal, functional, and athleisure-inspired clothing. Best known for its standout tracksuits and sports collaborations, the brand has designed official kits for Indian sports federations and partnered with athletes. Its community-first approach and clean design language position it as one of India’s strongest homegrown sports-streetwear hybrids.
6. Urban Monkey Private Limited (Urban Monkey)
- City: Mumbai
- Founded: 2023 (brand existed earlier)
- FY 2024 Revenue: ₹7.14 Cr
- About the Company:
Urban Monkey is deeply rooted in India’s hip-hop, skateboarding, and underground street culture. With caps, graffiti-inspired apparel, bags, and skate gear, the brand is widely embraced by dancers, rappers, and street artists. Its bold drops and authentic community engagement have made Urban Monkey a cultural icon for India’s new-age urban youth.
7. Nor Black Nor White Private Limited (NorBlackNorWhite)
- City: New Delhi
- Founded: 2015
- FY 2024 Revenue: ₹4.83 Cr
- About the Company:
NorBlackNorWhite bridges traditional Indian craftsmanship with modern streetwear silhouettes. Known for hand-dyed textiles, flowing forms, and artistic storytelling, the brand appeals to global conscious consumers who value craft, culture, and individuality. Their limited-edition pieces have been featured on global fashion platforms, making the label a strong ambassador for contemporary Indian design.
8. Capsul Collective Private Limited (Capsul)
- City: Bengaluru
- Founded: 2017
- FY 2024 Revenue: ₹4.64 Cr
- About the Company:
Capsul is India’s first multi-brand streetwear destination, curating premium global and homegrown fashion labels. Along with selling brands like Carhartt, HUF, and Stüssy, Capsul also creates its own D2C streetwear line. Their exclusive drops, community events, sneaker showcases, and pop-up experiences make Capsul a key cultural hub for India’s streetwear enthusiasts.
9. Almost Gods Designs Private Limited (Almost Gods)
- City: New Delhi
- Founded: 2018
- FY 2024 Revenue: ₹4.40 Cr
- About the Company:
Almost Gods is a high-fashion streetwear label known for powerful visuals, cinematic storytelling, and avant-garde design. Their collections feature bold prints, experimental silhouettes, and globally relevant concepts. With a growing international fanbase, Almost Gods stands out for bringing a premium, couture-inspired flavour to Indian streetwear.
10. Zerodots Online Shopping Private Limited (Toffle)
- City: Bengaluru
- Founded: 2016
- FY 2024 Revenue: ₹1.11 Cr
- About the Company:
Toffle is a rising, minimalistic streetwear brand offering clean essentials, neutral tones, and comfortable everyday fits. Its focus on simplicity, quality, and affordability has helped it build a strong foothold among budget-conscious yet fashion-aware shoppers. The brand continues to grow steadily within India’s indie fashion segment.
Conclusion
India’s streetwear market is being reshaped not by traditional fashion giants, but by agile D2C brands that understand youth culture, digital behaviour, and the power of community. Whether it is high-scale players like The Souled Store and Snitch or artistic labels like Almost Gods, each brand brings a unique flavour to India’s evolving fashion landscape.
With creator-driven marketing, culturally relevant designs, pop-culture storytelling, and fast-paced product cycles, these homegrown labels are defining what modern Indian streetwear stands for. As the segment continues to mature, streetwear will remain one of India’s most influential lifestyle categories, powered by authenticity, individuality, and the country’s rapidly growing youth demographic.
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