India’s sports and wellness ecosystem is undergoing a major transformation. Fitness is no longer just about gyms or diets; it’s about integrated platforms, AI-driven health tracking, community-first coaching, and accessible equipment. From metabolic biohacking wearables to grassroots sports enablers, these startups are redefining how Indians train, eat, and recover. Together, they are creating a healthier, more connected lifestyle economy that is scaling fast.
1. Curefit Healthcare Private Limited (cult.fit)
City: Bengaluru
Founding Date: 24 May 2016
FY 2024 Revenue: ₹1,027.12 Cr
Founders: Mukesh Bansal & Ankit Nagori
About the company:
cult.fit is India’s biggest integrated fitness and wellness brand. With cult.fit centers, digital workout classes, and partnerships with trainers, the company blends physical fitness with mental wellness and nutrition. Its app ecosystem connects users to workouts, meditation, and healthy meals, creating a one-stop lifestyle hub. Backed by Temasek, Accel, and Tata Digital, Curefit has built a strong community-first model, leveraging tech, celebrity trainers, and immersive customer experiences to stay ahead in India’s $12B fitness market.
2. Healthifyme Wellness Private Limited (HealthifyMe)
City: Bengaluru
Founding Date: 22 Jun 2015
FY 2024 Revenue: ₹206.79 Cr
Founders: Tushar Vashisht, Sachin Shenoy, & Mathew Cherian
About the company:
HealthifyMe evolved from a calorie-tracking app to a global AI-powered health coach. Its virtual assistant “Ria” helps users plan diets, fitness, and lifestyle changes while integrating with smartwatches and fitness devices. With over 35M users across India and Southeast Asia, HealthifyMe’s SaaS model scales personalized coaching affordably. Partnerships with hospitals, corporate wellness programs, and insurers make it more than just a consumer app, it’s a digital healthcare enabler. Its success lies in data-driven personalization, gamification, and a seamless customer journey.
3. Urlife Lifestyle Wellness Limited (Ur.life)
City: Hyderabad
Founding Date: 23 Jul 1999
FY 2024 Revenue: ₹150.06 Cr
Founder: Upasana Kamineni Konidela
About the company:
Founded by healthcare entrepreneur Upasana Kamineni, Ur.life focuses on holistic well-being, spanning preventive healthcare, fitness, nutrition, and wellness content. The platform integrates corporate wellness programs, lifestyle clinics, and digital content to encourage sustainable health practices. Leveraging Apollo Hospitals’ medical ecosystem, Ur.life stands out for its clinical credibility while offering easy-to-consume wellness solutions. Positioned at the intersection of medical science and lifestyle innovation, it is helping corporates and individuals adopt long-term healthy living strategies.
4. Ultrahuman Healthcare Private Limited (Ultrahuman)
City: Bengaluru
Founding Date: 01 Nov 2019
FY 2024 Revenue: ₹107.47 Cr
Founders: Mohit Kumar & Vatsal Singhal
About the company:
Ultrahuman is a biohacking startup pushing the frontier of fitness through its glucose-monitoring wearable, Cyborg, and the Ultrahuman Ring. It uses continuous glucose monitoring (CGM) and metabolic health tracking to help users optimize workouts, recovery, and nutrition. Backed by General Catalyst and Nexus Venture Partners, Ultrahuman bridges wellness and precision healthcare by combining biomarkers with actionable fitness advice. Its early focus on bio-wearables positions it as a global player in the metabolic health revolution.
5. Grand Slam Fitness Private Limited
City: New Delhi
Founding Date: 27 Sep 2006
FY 2024 Revenue: ₹101.46 Cr
Founder: Utsav Agarwal
About the company:
Grand Slam Fitness is one of India’s largest fitness equipment distributors, bringing global brands like True, Nautilus, and Schwinn to India. It caters to gyms, sports centers, corporations, and luxury residences. With a strong dealer network and premium positioning, it has become the go-to supplier for quality machines that match global standards. Its advantage lies in being an import-led brand aggregator that ensures India’s gyms stay updated with the latest fitness technology.
6. S And T Welcare Equipments Private Limited (Welcare Fitness)
City: Chennai
Founding Date: 08 Oct 1998
FY 2024 Revenue: ₹91.11 Cr
Founder: R. Senthil Kumar
About the company:
Welcare Fitness pioneered India’s gym-equipment distribution market. With a two-decade legacy, it imports and distributes global-grade fitness machines for gyms, hotels, corporates, and athletes. Known for reliability and scale, Welcare has been a silent enabler behind India’s growing gym culture. Its focus on after-sales service and long-term partnerships makes it a trusted equipment brand in the country’s wellness infrastructure ecosystem.
7. Squats Fitness Private Limited (FITTR)
City: Pune
Founding Date: 29 Jan 2015
FY 2024 Revenue: ₹ 86.33 Cr
Founder: Jitendra Chouksey
About the company:
FITTR began as a small WhatsApp group by Jitendra Chouksey and has grown into one of the world’s largest community-driven fitness platforms. It focuses on personalized coaching, nutrition, and transformation challenges, enabling trainers to monetize their expertise. Backed by Sequoia Capital, FITTR has built a loyal following by blending community, certified trainers, and affordable coaching plans. Its grassroots approach has made it especially popular among middle-class fitness aspirants.
8. Abhinav Futuristics Private Limited (Abhinav Futuristics)
City: Mohali
Founding Date: 24 Feb 2000
FY 2024 Revenue: ₹80.22 Cr
Founder: Abhinav Bhutani
About the company:
Abhinav Futuristics is an equipment-led fitness company specializing in import, retail, and distribution of premium brands such as Precor and Life Fitness. Its strength lies in high-quality machines and strong institutional sales across gyms, corporates, and luxury spaces. With a two-decade-plus presence, it has shaped India’s professional gym infrastructure and continues to dominate the equipment supply chain of India’s fitness boom.
9. Sfa Sporting Services Private Limited (SFA Sporting Services SFA)
City: Mumbai
Founding Date: 28 Sep 2015
FY 2024 Revenue: ₹ 75.04 Cr
Founders: Rishikesh Joshi & Meghna Joshi
About the company:
SFA is India’s largest school and college-level sports platform, helping discover grassroots talent through mega sporting events. With government and corporate tie-ups, SFA organizes Olympic-style multi-sport championships, giving students professional exposure. It also uses tech-enabled scoring and talent-tracking systems to identify young athletes early. By making school sports mainstream, SFA fills a critical gap in India’s sports development pipeline.
10. Cockatoo Sports Private Limited (Cockatooindia)
City: Jalandhar
Founding Date: 30 Sep 2020
FY 2024 Revenue: ₹64.2 Cr
Founders: Gurdev Singh & Harpreet Kaur
About the company:
Cockatooindia is a fast-scaling Indian sports and fitness equipment manufacturer. Unlike import-led rivals, Cockatoo builds “Made in India” treadmills, bikes, and strength-training gear at competitive prices. With a strong e-commerce push through Amazon, Flipkart, and its own platform, the brand has quickly captured the home-fitness market post-pandemic. Its USP lies in affordability + accessibility, helping Tier-2/3 households access modern fitness machines.
Conclusion
India’s sports and wellness revolution is being shaped by two powerful forces: tech-led health platforms like Curefit, HealthifyMe, Ultrahuman, and FITTR on one side, and equipment and infrastructure players like Welcare, Grand Slam, Abhinav Futuristics, and Cockatoo on the other. Adding to this are grassroots talent enablers like SFA and lifestyle-focused wellness pioneers like Ur.life, together forming a diverse, scalable, and future-ready ecosystem.
This analysis, prepared using PrivateCircle insights, highlights how these startups are not just building businesses but driving a national movement toward healthier living, fueling India’s journey toward a $30B+ wellness economy by 2030.