The Context: India Is Getting Older, Fast
By 2030, India will have over 200 million citizens aged 60+, that’s more than the entire population of Russia. And yet, most of our startup ecosystem still caters to the youth, Gen Z careers, millennial wellness, and D2C convenience.
But a silent demographic shift is underway.
With nuclear families on the rise, eldercare is no longer just an emotional responsibility, it’s becoming a national infrastructure gap. Traditional care models are outdated. Today’s seniors want digital-first services that are easy to access, trustworthy, and built for their needs.
From at-home medical support to community-driven housing, a new wave of startups is stepping in to build the infrastructure our aging nation urgently needs.
What Is ElderTech?
ElderTech refers to products and services built specifically for the needs of senior citizens, health, safety, mobility, insurance, engagement, housing, and more.
Think of it as a tech-enabled silver economy, spanning sectors like:
- Wellness & preventive care
- Remote caregiving & teleconsultation
- Senior-friendly fitness, nutrition & apps
- Assisted living & senior housing communities
- Chronic care management & insurance
15 Startups Building for India’s 60+
India’s 60+ market is seeing a burst of innovation, here are 15 elder‑tech startups transforming senior living through diverse models from subscriptions and community apps to home‑care.
| Trade Name | Sector | Business Model |
| Portea | Health Care Providers & Services | Home healthcare services (nursing, physiotherapy, diagnostics) via a B2C service-based model. |
| Kites Senior Care | Health Care Providers & Services | Assisted living and transitional in-patient care; operates on a fee-for-service model. |
| Samarth Life | Health Care Providers & Services | Subscription-based elder care with a personal care manager and verified service providers. |
| Geri Care | Health Care Providers & Services | Integrated elder care across clinics, home visits, and diagnostics; pay-per-service and care plans. |
| Bharath Home Medicare | Health Care Providers & Services | Provides in-home nursing and medical services; earns via direct service charges. |
| Khyaal | Personal Care Services | A community-led digital platform offering events, teleconsults, and concierge services for elders; subscription + transaction model. |
| Anvayaa | Personal Care Services | End-to-end elder care via tech-enabled family care platform; subscription-based + value-added services. |
| Buddy Mobility Care | Personal Care Services | Rental-based mobility aid services for elders and injured; earns through rental and purchase of assistive devices. |
| Blesshomes | Personal Care Services | Assisted living with daily care, wellness, and accommodation; B2C residential subscription model. |
| Healthgenie | Retail | E-commerce platform for healthcare and wellness products including eldercare items; revenue via product sales. |
| Travancore Homes | Real Estate Management & Development | Senior-friendly real estate and retirement community projects; one-time property sale + service fees. |
| Genwise Club | Media & Social | Community platform offering interactive sessions, learning, and games for seniors; freemium or membership model. |
| GoodFellows | Media & Social | Companion-as-a-service platform connecting young graduates with the elderly; monthly subscription for companionship services. |
| Yodda | Health Care Technology | App-based emergency and concierge support for seniors, managed by ex-army veterans; subscription and emergency response plans. |
| 50+ Voyagers | Travel | Curated travel experiences for senior citizens with care support; charges per trip + optional services. |
Key Themes Emerging
1. Home-Based Care is Core
Startups like Portea, Bharath Home Medicare, and Geri Care reflect a strong push toward in-home clinical services, addressing the mobility and comfort needs of elderly users. Medical services are increasingly being delivered at home, avoiding hospital dependency.
2. Subscription + Service Combo Models Dominate
Players like Khyaal, Yodda, and Samarth combine subscriptions with optional services, ensuring recurring revenue.
3. Companionship & Engagement Are Productized
Offerings like GoodFellows and Genwise Club reflect a shift where loneliness and social engagement are being treated as solvable problems, often with a tech+human hybrid solution.
4. Eldercare Retail Is Digitally Native
Healthgenie stands out for integrating retail into eldercare, offering curated products online, a growing segment as senior users become digitally connected through caregivers.
5. Senior Housing as a Lifestyle Solution
Startups like Travancore Homes and Blesshomes show real estate being bundled with care, wellness, and community, a holistic solution that goes beyond infrastructure into age-friendly living.
6. Age-Targeted Travel as a Service
50+ Voyagers signals the rise of senior travel-as-a-service, blending tourism with accessibility and medical readiness, catering to aspirational older adults.
7. Tech-Enabled Personalization
From emergency apps (Yodda) to family coordination platforms (Anvayaa), eldertech is moving beyond services to offer personalized, tech-enabled dashboards and alert systems.
Tracking the Revenue Pulse of India’s 15 ElderTech Startups: Who’s Leading the Pack?
We analysed FY25 revenue data for 15 notable eldertech startups across home healthcare, senior living, mobility, personal care, and community services. The verdict? A few have broken out, most are still early, and the gap between need and market traction is wide.
Here’s a snapshot of their FY25 revenue (in ₹ Cr):
| Trade Name | Revenue |
| Portea | 142.67 |
| Kites Senior Care | 13.57 |
| Samarth Life | 5.24 |
| Geri Care | 58.58 |
| Bharath Home Medicare | 27.95 |
| Khyaal | 1.79 |
| Anvayaa | 12.60 |
| Buddy Mobility Care | 0.95 |
| Blesshomes | 3.73 |
| Healthgenie | 109.49 |
| Travancore Homes | 0.20 |
| Genwise Club | 1.59 |
| GoodFellows | 0.42 |
| Yodda | 0.72 |
| 50+ Voyagers | 5.94 |
What the Numbers Reveal
Top Performers
Portea and Healthgenie have clearly figured out what works.
- Portea leads in home healthcare, thanks to its strong hospital partnerships and B2B deals.
- Healthgenie dominates the wellness space with a powerful online presence.
Both companies enjoy national reach, steady recurring revenue, and mature operations. Portea, in particular, continues to benefit from being one of the earliest players in the space.
Emerging Contenders
Geri Care, Bharath Home Medicare, and Kites Senior Care are showing real potential.
They’re focused on building physical eldercare centres, especially in tier-1 and tier-2 cities where such services are still hard to find.
By combining online tools with offline support, they’re growing at a steady and sustainable pace.
Early-Stage Hopefuls
Khyaal, Genwise Club, and GoodFellows are just getting started.
Their models are more community- and content-focused, offering things like B2C subscriptions and curated experiences.
While they’re growing slowly, they’re earning deep trust and strong user loyalty, which matters a lot when serving seniors.
Who’s Getting Clicked? — Annual Website Traffic of India’s ElderTech Startups (FY25)
As the eldercare market heats up, online visibility can say a lot about traction, trust, and reach. Here’s how 15 key ElderTech players performed in terms of web traffic from April 2024 to March 2025.
Quick Insights:
The digital race among India’s eldertech startups is seeing clear frontrunners. Portea, with over 1.17 Mn visits, emerges as the most-searched brand in the senior care space, likely driven by its broad healthcare offerings and early mover advantage. Close behind, GoodFellows and Samarth Life see meaningful traction, possibly reflecting growing interest in companionship-led services and community care. Meanwhile, players like Travancore Homes and Bharath Home Medicare remain nearly invisible online , suggesting either niche positioning or a limited digital push. On the other hand, just five companies account for the majority of total visits. This clearly underlines how online visibility, and perhaps consumer trust, remains concentrated among a small group of well-known brands in the eldertech space.
Challenges in ElderTech (With Real Startup Context)
| Challenge | Description | Startups Impacted |
| Low Tech Adoption | Seniors often struggle with apps, digital onboarding, or video consultations | Khyaal, Samarth Life, Genwise Club |
| High CAC & Onboarding Time | Reaching and converting families takes time, trust-building is slow | GoodFellows, Yodda, Portea |
| Pricing Sensitivity | Middle-class families resist paying premium fees for eldercare services | Blesshomes, Travancore Homes, Bharath Home Medicare |
| Lack of Insurance Coverage | Most elder services like home ICU, assisted living aren’t covered by insurance | Geri Care, Kites Senior Care, Healthgenie |
| Caregiver Talent Crunch | There’s a shortage of trained nurses, therapists & eldercare companions | Buddy Mobility Care, Kites Senior Care, Portea |
| Regulatory Fragmentation | Ambiguity in licensing for senior homes, telehealth, wellness centers | Travancore Homes, Blesshomes, Healthgenie |
Observations:
- Portea & Kites Senior Care are battling multiple challenges, especially talent acquisition and regulatory issues, due to the scale of their operations.
- Content-first startups like Khyaal and Genwise Club are limited more by tech adoption and engagement than operations.
- Caregiver-reliant models like GoodFellows and Yodda face high onboarding and trust-building costs.
Pricing remains a common friction point across housing- and service-led models in Tier 2/3 cities.
What’s Next: From Niche to Nation-Building
ElderTech today is where Fintech was in 2014, undervalued, underfunded, and largely overlooked. But just like digital finance transformed how Bharat banks, ElderTech is now poised to redefine how India ages.
India is getting older, wealthier, and more urban. And that shift is changing the rules of caregiving.
Families are no longer the sole caretakers. With children often living in other cities, or even other countries, seniors are increasingly living alone, yet staying digitally connected. The old system can’t keep up. But startups can.
They’re stepping in to offer what traditional models couldn’t: dignity, safety, and companionship for people in their 60s, 70s, and beyond.
Final Word: A Future Worth Ageing Into
India’s ElderTech moment is no longer a prediction, it’s unfolding right now.
Every one of the 15 startups featured in this report is not just solving a problem, they’re rewriting cultural norms. They’re challenging the idea that growing old means becoming invisible. They’re building infrastructure for a generation that rarely makes headlines, yet quietly built the nation we live in today.
This isn’t charity. This isn’t CSR. This is business,of the most human kind.
In a startup ecosystem obsessed with Gen Z, here’s a quiet revolution brewing for India’s 60+, a population that will cross 350 million by 2050, with needs, desires, and spending power.
And the best part? his time, the opportunity is deeply personal. We’re not just building for users or customers, we’re building for our parents, our grandparents, and ultimately, for our future selves.
The startups that embrace this truth will not just thrive, they’ll define India’s future of care, dignity, and graceful aging.
This report is powered by PrivateCircle Research, the intelligence engine behind India’s private markets.